Campaign Automation & Workflow Builder

What is a Campaign?

A campaign is an automated outreach system that calls contacts from a list using your AI agents. With Flametalk's Workflow Builder, you can create complex automation flows that respond intelligently to call outcomes.

The Workflow Builder

The Workflow Builder is a visual drag-and-drop interface that lets you design exactly how your campaign should behave. Instead of simple linear campaigns, you can create intelligent flows that adapt based on what happens during each call.

Understanding Call Outcomes

Every call in your campaign results in one of these outcomes. Your workflow can branch differently based on each:

Building Your First Workflow

Let's build a complete workflow step by step. We'll create a lead qualification campaign that calls contacts, handles various outcomes, and retries appropriately.

{
  "event": "goal_reached",
  "contact_id": "{{contact.id}}",
  "phone": "{{contact.phone}}",
  "outcome": "{{call.outcome}}",
  "call_duration": "{{call.duration}}",
  "transcript_url": "{{call.transcript_url}}"
}

Advanced Workflow Patterns

Condition: Current Time
├── 9 AM - 12 PM → Call immediately (morning batch)
├── 12 PM - 2 PM → Wait 2 hours (lunch break)
├── 2 PM - 6 PM → Call immediately (afternoon batch)
└── 6 PM - 9 PM → Route to evening agent

Condition: Contact Score
├── Score > 80 → Call immediately (hot lead)
│   └── Max retries: 5
├── Score 50-80 → Call within 4 hours (warm lead)
│   └── Max retries: 3
└── Score < 50 → Call within 24 hours (cold lead)
    └── Max retries: 2

Workflow Actions Reference

Workflow Conditions Reference

Prerequisites

Scheduling & Rate Limits

Monitoring Your Campaign

Track campaign progress in real-time from the campaign dashboard.

API Integration

Control campaigns programmatically using the Campaigns API.

curl -X POST https://dev.flametalk.ai/v1/campaigns/camp_xxx/start \
  -H "Authorization: Bearer sk_xxx_xxx"

curl -X POST https://dev.flametalk.ai/v1/campaigns/camp_xxx/contacts \
  -H "Authorization: Bearer sk_xxx_xxx" \
  -H "Content-Type: application/json" \
  -d '{
    "phone": "+15551234567",
    "name": "John Smith",
    "company": "Acme Corp",
    "priority": "high"
  }'

Best Practices

Next Steps